A textbook is a prescribed course of study by any institution/organization. It carries some definite topics and scope of study. In general, the dynamics of textbook selling are slightly complex since it is prescribed by someone, purchased by someone else. Before you start moving ahead with textbook selling just search internet for the right methodology.
Prescription, availability, scope to re use, sources of purchase and versions of the book play a crucial role in selling of textbook. Though online selling is picking up very fast, over the counter selling is the most widely used means of textbook selling across the globe.
Sale of textbook depends on subject and readership is more or less carries an upper limit. Most of the students will also deviate from the prescribed textbook to gain additional information, which may be of use. Apart from the author and publisher, size of the print, simplicity of information and value addition play crucial role in sale of textbook.
A textbook may release additional versions of the same content, to increase the sales. A textbook may supply supplements like CD-ROM or online assistance to attract buyer's attention. Means of supply of textbook is another important aspect. In some parts of the world, respective government sponsors the textbooks or prescribes maximum retail price. Since need of textbook governs the cause of buying the textbook, buyers always looks for means to get textbook at a cheaper price.
In some cases, textbook may be imported from a different country, in some other cases second usage of textbook may also happen. Second usage of textbook is possible only if the same textbook is prescribed and used book is in good shape. To avoid cannibalization of price, distributors may take back a textbook in these cases.
Online selling is a fast catching up trend in textbook selling. Publishers need not maintain the physical stock of the book and need not give commissions to intermediaries in selling. Online selling reaches wider range of audience. However, enough investment is to be made to have required software, delivery and customer service process.
Value added services also influence the sales of textbook. Services like free assessment, summary sheets, assignments and mock tests try to attract the students to use a particular textbook. A business reply card may be placed in the textbook. Usually the reader gets additional product / CD-ROM etc upon sending this card. This is used majorly to reduce second selling of text book.
Influence of faculty is another key aspect of textbook selling. Though a student or parents pay for the textbook, in reality it is the faculty, who influences the decision of buying a textbook. Publishers make their best efforts to get the author well respected / appreciated by the faculty.
Simplicity of content, availability of the book, speed of delivery and price play an important role in textbook selling.
http://www.creativebooksourcing.com is an online bookselling portal. After registering, you are made available with number of options to sell books on internet.
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